Written by Miles Thorp
Inefficient web creation processes are killing your profit margins.
In the fast-paced world of digital marketing, efficiency is key. For marketing agency owners, time is of the essence, and every minute wasted in the website creation process translates to lost profits and missed opportunities.
In a forward thinking industry, things haven‘t changed.
Over the last decade the web has evolved. Making things once thought impossible, possible.
But, the way we plan, design, build and launch websites hasn’t! We’re now creating online experiences that wouldn’t have been possible 10 years ago, but we’re still using the same outdated, manual process we’ve always used.
“Companies lose 20 to 30% of their annual revenue”
A study by IDC found that companies lose 20 to 30% of their revenue each year due to inefficiencies. For a marketing agency with an annual revenue of £1 million, this translates to a staggering £200,000 to £300,000 lost annually. So, what causes this?
The current web creation process is outdated, manual and no longer fit for purpose.
The current process of delivering websites is very much manual, with each phase of the project happening in isolation from the others. Leading to redundant tasks and more importantly tasks that could be automated being done manually.
You’re paying someone to do something that could be done for free and by doing so applying unnecessary pressure to your team and stopping them from focusing their time somewhere else.
Every time your agency does this you are limiting your capacity to take on new projects. You delay the time it takes for your clients to start seeing a return on investment and you chip away at your profit margins.
In years gone by this wouldn’t have been an issue. But, in recent years with the influx of automation and AI, agencies that do not adopt new ways of working will not survive when competing against agencies that do.
“20% of time is spent on inefficient tasks”
According to a report by McKinsey, employees spend around 20% of their working time on inefficient tasks. That means that for every 5 employees you have, one is wasted on inefficiency.
Convert your old, manual process into a continuous and automated workflow.
So, how do you tackle this problem? You need to analyse and optimise your agencies workflow. Remove inefficient tasks where possible and replace as much as possible with automation.
Doing this will lead to:
Reduced lead times = Happier clients
Reduced workload = Happier team
Increased profit margins = Healthier profit
So, how do you do it?
Follow these 5 steps to optimise your workflow and save hundreds of hours on every web project.
Optimising workflows is no easy task. Trust us, we do it for a living. But, hopefully this will help get you started. Work with your team and follow these 5 steps to save hundreds of hours.
Map it out
How much is inefficiency costing your agency?
The biggest expense on any project is labour and if your team’s time isn’t being used effectively your agency ends up paying the cost. Use our free calculator to get an estimate of how much profit you could be losing.