Written by Miles Thorp

How to achieve 90+ performance on Google.

As an agency owner, your mission extends beyond creating visually appealing websites; it involves crafting platforms that deliver exceptional performance and user experience.

Understanding Core Web Vitals.

Core Web Vitals are part of Google’s page experience signals used to measure the user experience of a website. Focused on three aspects:

Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID): Measures interactivity. Pages should have an FID of 100 milliseconds or less.

Cumulative Layout Shift (CLS): Measures visual stability. Pages should maintain a CLS of 0.1. or less.

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400% higher conversion rates.

“Websites that have a superior user experience generate a 400% higher conversion rate.” – Forrester

Why scoring 90+ is essential for delivering better results.

Google’s Core Web Vitals are pivotal in delivering an exceptional user experience and generating results for your clients, acting as a benchmark for a website’s health and user-friendliness. Achieving a score of 90 or above is not just a technical achievement; it’s a crucial factor in determining a website’s success in today’s competitive digital landscape.

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Improved search engine rankings

Google incorporates Core Web Vitals into its ranking algorithm. A study by SEMrush revealed that pages with good Core Web Vitals scores are 2x more likely to rank on Google’s first page.

Enhanced user experience

A fast, responsive website keeps users engaged. According to Google, when load time increases from 1 to 3 seconds, the probability of bounce increases by 32%.

Higher conversion rates

Page speed directly impacts conversions. Amazon found that every 100ms of latency cost them 1% in sales.

Client satisfaction and retention

Delivering high-performing websites leads to client satisfaction, fostering long-term relationships and repeat business.

2+ seconds increases bounce rate by 50%.

According to data from Omnicore Agency, “Load times longer than 2 seconds will increase bounce rates by 50%.”

How you can score 90+ with every website.

For agency owners, achieving a high score in Google’s Core Web Vitals is imperative. It’s a clear indicator of your ability to deliver websites that are not only visually appealing but also perform exceptionally on technical fronts. Websites built using AREOI score 90+ as standard. Here’s how we do it.

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Convert to WebP

The AREOI platform automatically converts images to the WebP format, which offers superior compression and quality characteristics compared to traditional formats like JPEG and PNG. This conversion plays a crucial role in improving LCP by reducing the load time of visual content.

Include LazyLoad

Implementing lazy loading is a core feature of the AREOI platform. This technique ensures that images and iframes are only loaded as they are about to enter the viewport, which not only improves LCP but also conserves bandwidth for users who might not scroll through the entire page.

Include page caching

AREOI integrates robust page caching mechanisms, drastically reducing load times for repeat visitors. By storing a cached version of the pages, the server response time is significantly minimised, directly enhancing the site’s LCP performance.

Minify JS and CSS

The platform automates the process of minifying JavaScript and CSS files, stripping out unnecessary characters and white spaces. This reduction in file size leads to faster parsing and execution, thereby improving both LCP and FID.

Include critical CSS

AREOI ensures that critical CSS is included, meaning that the styles necessary for rendering the above-the-fold content are loaded first. This approach is instrumental in reducing render-blocking resources, improving both LCP and FID.

Minify HTML

Alongside JS and CSS, the AREOI platform also minifies HTML files. This process reduces file size and loading time, contributing to a faster LCP and an overall smoother user experience.

It‘s time to proactively address the core issues that impact performance.

Incorporating the AREOI platform into your web development workflow means you’re proactively addressing many of the core issues that impact a website’s performance. This allows you to focus more on creative and strategic aspects of web development, knowing that the technical side is efficiently handled by the platform.

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