Resources

We analysed hundreds of venture capital websites using Google’s Core Web Vitals to see how well they really perform. The results show where VCs are falling behind — and what the best firms are getting right.

For venture capital firms, the website isn’t just a brochure. It’s the front door for two very different audiences: limited partners (LPs) and founders.

For venture capital firms, a website isn’t just a marketing tool — it’s a regulated touchpoint. Every word, claim, and form must meet FCA and GDPR standards.

For venture capital firms, the website isn’t a static brochure — it’s a live reflection of your credibility. LPs and founders expect to see current fund details, portfolio updates, and proof your firm is active.

In venture capital, your website is often the very first interaction LPs and founders have with your firm. In a competitive market, that first impression can make the difference between winning a meeting or losing an opportunity.

When Jenson Ventures were preparing to launch a new fund, their website was holding them back. Outdated, inconsistent, and non-compliant, it wasn’t reflecting who they were — or helping them win LP commitments.